CHALLENGE
Our challenge was to develop a fixture that could showcase jewelry products in a warehouse environment. This fixture needed to be a unique merchandising vehicle for the client that could:
- Draw attention to the product
- Provide security for the product
- Sustain durability in a warehouse environment
- Drive sales in the Watch and Jewelry categories particularly in the seasonal holiday periods
- Consistently be rolled out to all warehouse locations
PROCESS
To develop a three store prototype for this project, we:
- Researched various approaches by competitors in the industry
- Developed the fixture concept, taking into consideration the client's merchandising requirements
- Created 3-D renderings that met client's merchandising criteria
- Developed an initial budget for client approval
- Created working drawings for production
- Built working prototypes for client review and field testing prior to the three store kiosk test
- Adjusted the kiosk design before initial production based on feedback from the prototypes
RESULTS
The kiosk has been installed in three stores and is being tested for additional rollout potential. The kiosk features:
- Modular casework design with steel framework for durability that can be switched between a self-service or employee-serviced layout within minutes
- Self-contained electrical and lighting components within each modular unit
- External lighting to the showcases for ease of maintenance and flexibility in amount of light projected on product
- Pre-installed units so that field installation can be accomplished within a few hours
