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CHALLENGE
Our challenge was to develop a fixture that could showcase a line of private label, co-branded skin care and makeup products. This fixture needed to be a unique merchandising vehicle for the client that could:
- Draw attention to the product
- House the product
- Sustain durability in a warehouse environment
- Drive sales in the House and Beauty Aides category
- Consistently be rolled out to all warehouse locations
PROCESS
To ensure a successful rollout program for this project, we:
- Researched a highly sophisticated, visual category
- Developed the fixture concept, taking into consideration the client's merchandising requirements
- Created 3-D renderings that met client's merchandising criteria
- Developed an initial budget for client approval
- Created working drawings for production
- Built working prototypes for client review and testing
- Adjusted the fixture design before initial production based on feedback from the prototypes
- Produced a mini-rollout for client in-store sales testing
- Adjusted the fixture program logistics before final rollout based on feedback from the mini-rollout testing
- Obtained final rollout specification, logistic, and pricing approval
- Produced the rollout program cost effectively
- Planned the shipping for maximum efficiency and cost savings
RESULTS
The fixture has been shipped to over 350 warehouses on time, on budget and in sync with the line introduction. Additionally:
- The brand has been a leading producer in its category
- Sales for the program have exceeded projections
- International markets have been added to the program
- Ross Display continues to manage inventory and fixture update requirements
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3-D Concept Drawing
In-Store Unit
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