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Costco Gift Card Display
Challenge
Our challenge on this project was to develop a fixture that could effectively merchandise gift cards for a well-known electronics brand in a warehouse environment. This fixture needed to be a unique merchandising vehicle for the client that could:
- Draw attention to the product
- Efficiently store the product
- Sustain durability in a warehouse environment
- Drive sales in the category
- Consistently be rolled out to all warehouse locations
Process
We took the following steps to ensure a successful rollout program:
- Researched a newer, challenging merchandise category
- Developed the fixture concept
taking into consideration the client's merchandising requirements
Created 3-D renderings that met the client's merchandising criteria
Developed an initial budget for client approval
Created working drawings for prototyping
Built working prototypes for client review and testing
Adjusted the fixture design before initial production based on feedback from the prototype
Obtained final rollout specification, logistic, and pricing approval
Results
The fixture is currently in production to be shipped to over 400 warehouses and is on schedule and on budget. Additionally:
- Sales for the program have exceeded projections in initial testing
- Ross Display will manage inventory and fixture update requirements
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Costco Gift Card Display CAD Drawing
Costco Gift Card Display 3-D Rendering
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